Project Description

Branding Harmony



The new logo uses the same elements as the old, but in a simpler, easier to understand way.   It was important that we use a serif font for the main focal point, this element tied the whole thing back to the older logo.

We also pulled in the elements of the arrows, but in a way that don’t hurt the legibility of the logo.  You can also separate the arrows for a distinct symbol that can be used to brand all sorts of things.

When we saw the original logo, we knew there was a lot we could do to help.  It hard to read, both up close and far away, this is due to the white outline on the text and the giant arrows in the background.  We were confident we could take the elements of this logo and turn them into something refined, and ready for marketing.

Conceptual Design Samples

Skills Needed

The challenge to this project was making sure the new logo had elements of the old, so existing customers could tell it was the same company.  We didn’t want to confuse anyone.

We worked with the elements that were already there but created a new great looking marketing tool for the company.

Project Planning 98%
Graphic Design 92%
Branding 96%
Multimedia 98%